Customer complaints are a fact of business. A customer who takes the time to complain rather than to take their business elsewhere may well be speaking on behalf of the silent majority. If the complaint warrants a systemic change or if you have taken action as a result of the complaint thank the customer for bringing the matter to your attention and advise them on the corrective steps that you have taken. Read More

For many business owners it can be a difficult exercise to identify the most effective marketing strategies that both gain exposure AND minimise the required investment.

Taking advantage of free marketing opportunities ought to be "a given". Social media is proving to be a lasting trend that not only reaches far beyond the regular scope of a simple marketing campaign but is also constant, versatile and universally accessible.  Read More

The measure of the successful pursuit of a lead is based on whether the lead, in time, turns into a sale. The key to this transition lies in both speed and perseverance. A systematic organisation and management of these leads can also help secure their progress through the stages of prospect to hot lead to profitable sale.  Read More

Customer loyalty is not to be overlooked - at any time of year - but during the holiday season it is opportune to show a little extra appreciation for those who keep your business alive.

Depending on what research you look at, selling a product or service to an existing customer can be five to eight times more profitable than selling the same product and service to a new customer. Read More

Holiday season can mean many things to you and your customers; the extra pressure of the end of the year and scrambling to capitalise on the last chance before the break to improve your numbers. The end of the year can cause a general lag in business. Whatever the situation, there is always the opportunity to benefit.

Consider these seven holiday sales tips: Read More

Think of it as maintaining a healthy business lifestyle - a daily dose of vitamins helps keep things running smoothly. Keeping up with the ever-changing technology that impacts on your business life is a must. Staying abreast of the newest wave can give you a distinct competitive advantage.

Read vitamins as tablets and you can start thinking about the most known tablet device today - the iPad. However the development does not stop there. With every viable IT manufacturer getting its hands into this lucrative pie, the tablet is fast replacing its predecessor - the laptop. Read More